Evaluation Stuff 2.

How effective is the combination of your main product and ancillary texts? One thing we have played with in both the video and ancillary texts is light and dark. This is to represent the fact that we have tried to show both sides of characters in our music video. All through the music video, we have used black and white, light and dark on the lipsyncin that Asaad does and also when he is talking into Fatima's ear. However, in addition to the light and dark, we have used certain combinations of effects to make various parts of the video more colourful and look animated almost. We have mirrored this in the ancillary texts by using black and white and playing with the light and shadows on Asaad and Syed's picture but leaving the hood of Asaad's top blue, which we enhanced on Photoshop. The text on the CD cover is also a shade of blue, linking back to the costume asaad has worn throughout. As opposed to screenshots from our Music Video, which many of our class have opted to do, we decided to take new pictures for the CD cover, as mainstream artists often do. This is partly because we decided to picture both Syed and Asaad together and this was not possible through a screenshot as there are no scenes where the two are together. We did however, use a screeenshot of an effect we've placed in the video for an abstract but matching backdrop for the boys picture. We wanted to show both of the artists of the song, Asaad who was playing Justin and Syed who was playing Timbaland. Timbaland has a relatively small part in both the original and our version of the video, but he is still a selling point as co-producer. Cry Me A River was of Justin Timberlake's second song since he'd split with N*Sync and his debut featuring N.E.R.D I imagine was a hard one to follow and so the fact that Timbaland was featured in the track worked in his favour. We felt for this reason we should inlude Syed in the CD cover. However, we chose to have him standing not only behind Asaad, but also in complete black and white and making no eye contact with the camera, unlike Asaad who's hood was blue and is looking straight at the camera.

The orginal Single cover for Cry Me A River was another picture from the Justified album photoshoot. Our cover is similar as not only did we stick to a blue and black theme, but also because the artist takes the attention initially, the album name rather small and mute. Our cover is like the Justified cover even moreso as in addition to the blue black theme and the initially unnoticable font used for the title in the corner, the artist is stood at an angle with direct eye contact with the camera. We feel this is effective and appropriate, due to the way in which we filmed Asaad's lipsyncing and how we filmed Asaad in general, who is rather intense throughout the video.